Customer Survey

We want to make Dirt Cheap your favorite one-stop party shop, but we need your help! Complete the survey to help us make Dirt Cheap better, and you could win one of three $500 Dirt Cheap gift cards! Survey is open until September 30, 2023.

- Step 1 of 4

What is your email address? *

We're committed to your privacy. Your email is needed to notify you should you win the giveaway.

What is your age? *

Under 21
21 - 24
25 - 34
35 - 44
45 - 54
55+

What is your gender? *

Male
Female
Other

What is the ZIP code of your primary residence? *

What Dirt Cheap store location do you prefer to visit? *

How likely are you to recommend Dirt Cheap to your friends and family?

Not at all Likely Extremely Likely
0	1	2	3	4	5	6	7	8	9	10

How can we improve your experience at Dirt Cheap?

What do you like best about your experience at Dirt Cheap?

Have you drank alcohol in the past 30 days? *

Have you smoked tobacco, vaped or used smokeless tobacco in the past 30 days? *

In a typical week, how often have you shopped at a convenience store and made a purchase, not including gas. *

Never	1 - 2 Times	3 - 4 Times	5 - 6 Times	Daily
NeverI've shopped at a convenience store and made a purchase, not including gas. Never	1 - 2 TimesI've shopped at a convenience store and made a purchase, not including gas. 1 - 2 Times	3 - 4 TimesI've shopped at a convenience store and made a purchase, not including gas. 3 - 4 Times	5 - 6 TimesI've shopped at a convenience store and made a purchase, not including gas. 5 - 6 Times	DailyI've shopped at a convenience store and made a purchase, not including gas. Daily

In a typical week, how often have you purchased beer, wine or liquor. *

Never	1 - 2 Times	3 - 4 Times	5 - 6 Times	Daily
NeverI've shopped at a convenience store and made a purchase, not including gas. Never	1 - 2 TimesI've shopped at a convenience store and made a purchase, not including gas. 1 - 2 Times	3 - 4 TimesI've shopped at a convenience store and made a purchase, not including gas. 3 - 4 Times	5 - 6 TimesI've shopped at a convenience store and made a purchase, not including gas. 5 - 6 Times	DailyI've shopped at a convenience store and made a purchase, not including gas. Daily

In a typical week, how often have you purchased cigarettes or tobacco products. *

Never	1 - 2 Times	3 - 4 Times	5 - 6 Times	Daily
NeverI've shopped at a convenience store and made a purchase, not including gas. Never	1 - 2 TimesI've shopped at a convenience store and made a purchase, not including gas. 1 - 2 Times	3 - 4 TimesI've shopped at a convenience store and made a purchase, not including gas. 3 - 4 Times	5 - 6 TimesI've shopped at a convenience store and made a purchase, not including gas. 5 - 6 Times	DailyI've shopped at a convenience store and made a purchase, not including gas. Daily

In a typical week, how often have you entertained a group of friends at home that involved alcohol. *

Never	1 - 2 Times	3 - 4 Times	5 - 6 Times	Daily
NeverI've shopped at a convenience store and made a purchase, not including gas. Never	1 - 2 TimesI've shopped at a convenience store and made a purchase, not including gas. 1 - 2 Times	3 - 4 TimesI've shopped at a convenience store and made a purchase, not including gas. 3 - 4 Times	5 - 6 TimesI've shopped at a convenience store and made a purchase, not including gas. 5 - 6 Times	DailyI've shopped at a convenience store and made a purchase, not including gas. Daily

In a typical week, on how many occasions do you drink alcohol? *

Never	1 - 2 Times	3 - 4 Times	5 - 6 Times	Daily
NeverDrink alcohol Never	1 - 2 TimesDrink alcohol 1 - 2 Times	3 - 4 TimesDrink alcohol 3 - 4 Times	5 - 6 TimesDrink alcohol 5 - 6 Times	DailyDrink alcohol Daily

In a typical week, on how many occasions do you smoke tobacco (cigarettes, cigars, etc.)? *

Never	1 - 2 Times	3 - 4 Times	5 - 6 Times	Daily
NeverDrink alcohol Never	1 - 2 TimesDrink alcohol 1 - 2 Times	3 - 4 TimesDrink alcohol 3 - 4 Times	5 - 6 TimesDrink alcohol 5 - 6 Times	DailyDrink alcohol Daily

In a typical week, on how many occasions do you vape or use smokeless tobacco? *

Never	1 - 2 Times	3 - 4 Times	5 - 6 Times	Daily
NeverDrink alcohol Never	1 - 2 TimesDrink alcohol 1 - 2 Times	3 - 4 TimesDrink alcohol 3 - 4 Times	5 - 6 TimesDrink alcohol 5 - 6 Times	DailyDrink alcohol Daily

What do you prefer to drink?

Beer
Wine
Liquor
Hard seltzer
Ready-to-drink cocktails (e.g., Jack Daniel's cocktails)
Other

Where do you typically purchase alcohol?

Convenience Store (e.g., Gas station)
Grocery Store
Liquor Store
Big Box Store (Wal-Mart, Target, etc)
Other

Which of the following liquor stores have you shopped at in the past year?

Randall's
Friar Tuck's
Dirt Cheap
Total Wine
Wine and Cheese Place
Dogwood Liquours (Fomerly Lukas Liquor)
Royals Liquor
Barrel Blends
A1 Liquor
Other
I don't shop at liquour stores

Where do you typically purchase tobacco products?

Convenience Store (e.g., Gas station)
Grocery Store
Smoke Shop / Tobacco Specialty Shop
Big Box Store (e.g., Wal-Mart)
Other

Please select which of the following you have used when shopping at Dirt Cheap: *

The Dirt Cheap Mobile App (Includes Loyalty)
Drive Through Ordering
I only shop in store

How have you used the Dirt Cheap Mobile App?

Loyalty points
Ordering for pickup
Checking out what is for sale
Other

You selected 'Other.' How else have you used the Dirt Cheap Mobile App?

How satisfied were you with the Dirt Cheap App Experience?

Not at all satisfied	Slightly satisfied	Neutral	Moderately satisfied	Very Satisfied
Not at all satisfiedItem #1 Not at all satisfied	Slightly satisfiedItem #1 Slightly satisfied	NeutralItem #1 Neutral	Moderately satisfiedItem #1 Moderately satisfied	Very SatisfiedItem #1 Very Satisfied

How satisfied were you with the online ordering and pickup Experience?

Not at all satisfied	Slightly satisfied	Neutral	Moderately satisfied	Very Satisfied
Not at all satisfiedItem #1 Not at all satisfied	Slightly satisfiedItem #1 Slightly satisfied	NeutralItem #1 Neutral	Moderately satisfiedItem #1 Moderately satisfied	Very SatisfiedItem #1 Very Satisfied

How satisfied were you with the Dirt Cheap Loyalty feature?

Not at all satisfied	Slightly satisfied	Neutral	Moderately satisfied	Very Satisfied
Not at all satisfiedItem #1 Not at all satisfied	Slightly satisfiedItem #1 Slightly satisfied	NeutralItem #1 Neutral	Moderately satisfiedItem #1 Moderately satisfied	Very SatisfiedItem #1 Very Satisfied

What can be done to improve the Dirt Cheap App Experience?

Which, if any, of the following delivery services have you used in the past year? *

Instacart
Shipt
Drizly
DoorDash
Uber Eats
I don't use any delivery services

In the past year, which of the following services have you used for grocery, food or alcohol: *

Bought online, picked up in store
Bought online, picked up curbside
Bought online for same day delivery
I do not shop online for grocery items, food or alcohol

Thinking about future purchases of alcohol or tobacco products, how will you prefer to shop in the coming months?

I prefer shopping in the store
I prefer curbside, deliver or pickup options
A mix of both, depending on the situation

You mentioned that you were likely to shop beyond the traditional in-store experience. What is the main reason that drives you to use other shopping methods?

Convenience
I want to make sure what I want is in stock
It's faster
I prefer to stay in my car
Other

How likely are you to use curbside pick-up services in the future?

Very unlikely	Unlikely	Neutral	Likely	Very likely
Very unlikelyCurbside pick-up services (click and collect) Very unlikely	UnlikelyCurbside pick-up services (click and collect) Unlikely	NeutralCurbside pick-up services (click and collect) Neutral	LikelyCurbside pick-up services (click and collect) Likely	Very likelyCurbside pick-up services (click and collect) Very likely

How likely are you to buy online and pick-up in store in the future?

Very unlikely	Unlikely	Neutral	Likely	Very likely
Very unlikelyCurbside pick-up services (click and collect) Very unlikely	UnlikelyCurbside pick-up services (click and collect) Unlikely	NeutralCurbside pick-up services (click and collect) Neutral	LikelyCurbside pick-up services (click and collect) Likely	Very likelyCurbside pick-up services (click and collect) Very likely

How likely are you to use home delivery services in the future?

Very unlikely	Unlikely	Neutral	Likely	Very likely
Very unlikelyCurbside pick-up services (click and collect) Very unlikely	UnlikelyCurbside pick-up services (click and collect) Unlikely	NeutralCurbside pick-up services (click and collect) Neutral	LikelyCurbside pick-up services (click and collect) Likely	Very likelyCurbside pick-up services (click and collect) Very likely

When buying online, how important is it to use a simple, easy-to-use mobile app?

Not at all Important	Slightly Important	Neutral	Moderately Important	Extremely Important
Not at all ImportantI can use a simple, easy to use mobile app Not at all Important	Slightly ImportantI can use a simple, easy to use mobile app Slightly Important	NeutralI can use a simple, easy to use mobile app Neutral	Moderately ImportantI can use a simple, easy to use mobile app Moderately Important	Extremely ImportantI can use a simple, easy to use mobile app Extremely Important

When buying online, how important is it to be able to order directly from a website (not a mobile app)?

Not at all Important	Slightly Important	Neutral	Moderately Important	Extremely Important
Not at all ImportantI can use a simple, easy to use mobile app Not at all Important	Slightly ImportantI can use a simple, easy to use mobile app Slightly Important	NeutralI can use a simple, easy to use mobile app Neutral	Moderately ImportantI can use a simple, easy to use mobile app Moderately Important	Extremely ImportantI can use a simple, easy to use mobile app Extremely Important

When buying online, how important is it that ALL products in the store are available to buy online?

Not at all Important	Slightly Important	Neutral	Moderately Important	Extremely Important
Not at all ImportantI can use a simple, easy to use mobile app Not at all Important	Slightly ImportantI can use a simple, easy to use mobile app Slightly Important	NeutralI can use a simple, easy to use mobile app Neutral	Moderately ImportantI can use a simple, easy to use mobile app Moderately Important	Extremely ImportantI can use a simple, easy to use mobile app Extremely Important

When buying online, how important is it that your order is ready when you arrive at the store?

Not at all Important	Slightly Important	Neutral	Moderately Important	Extremely Important
Not at all ImportantI can use a simple, easy to use mobile app Not at all Important	Slightly ImportantI can use a simple, easy to use mobile app Slightly Important	NeutralI can use a simple, easy to use mobile app Neutral	Moderately ImportantI can use a simple, easy to use mobile app Moderately Important	Extremely ImportantI can use a simple, easy to use mobile app Extremely Important

When buying online, how important is it that you receive a confirmation that the order is being processed?

Not at all Important	Slightly Important	Neutral	Moderately Important	Extremely Important
Not at all ImportantI can use a simple, easy to use mobile app Not at all Important	Slightly ImportantI can use a simple, easy to use mobile app Slightly Important	NeutralI can use a simple, easy to use mobile app Neutral	Moderately ImportantI can use a simple, easy to use mobile app Moderately Important	Extremely ImportantI can use a simple, easy to use mobile app Extremely Important

When buying online, how important is it to receive an email or text notification when your order is ready to pick up?

Not at all Important	Slightly Important	Neutral	Moderately Important	Extremely Important
Not at all ImportantI can use a simple, easy to use mobile app Not at all Important	Slightly ImportantI can use a simple, easy to use mobile app Slightly Important	NeutralI can use a simple, easy to use mobile app Neutral	Moderately ImportantI can use a simple, easy to use mobile app Moderately Important	Extremely ImportantI can use a simple, easy to use mobile app Extremely Important

When shopping at a retailer, how important is it that the business supports your community? *

Not at all Important	Slightly Important	Neutral	Moderately Important	Extremely Important
Not at all ImportantBusiness supports the community Not at all Important	Slightly ImportantBusiness supports the community Slightly Important	NeutralBusiness supports the community Neutral	Moderately ImportantBusiness supports the community Moderately Important	Extremely ImportantBusiness supports the community Extremely Important

When shopping at a retailer, how important is a loyalty or rewards program? *

Not at all Important	Slightly Important	Neutral	Moderately Important	Extremely Important
Not at all ImportantBusiness supports the community Not at all Important	Slightly ImportantBusiness supports the community Slightly Important	NeutralBusiness supports the community Neutral	Moderately ImportantBusiness supports the community Moderately Important	Extremely ImportantBusiness supports the community Extremely Important

When shopping at a retailer, how important is online ordering? *

Not at all Important	Slightly Important	Neutral	Moderately Important	Extremely Important
Not at all ImportantBusiness supports the community Not at all Important	Slightly ImportantBusiness supports the community Slightly Important	NeutralBusiness supports the community Neutral	Moderately ImportantBusiness supports the community Moderately Important	Extremely ImportantBusiness supports the community Extremely Important

When shopping at a retailer, how important is curbside pickup? *

Not at all Important	Slightly Important	Neutral	Moderately Important	Extremely Important
Not at all ImportantBusiness supports the community Not at all Important	Slightly ImportantBusiness supports the community Slightly Important	NeutralBusiness supports the community Neutral	Moderately ImportantBusiness supports the community Moderately Important	Extremely ImportantBusiness supports the community Extremely Important

When shopping at a retailer, how important are alcohol tasting events? *

Not at all Important	Slightly Important	Neutral	Moderately Important	Extremely Important
Not at all ImportantBusiness supports the community Not at all Important	Slightly ImportantBusiness supports the community Slightly Important	NeutralBusiness supports the community Neutral	Moderately ImportantBusiness supports the community Moderately Important	Extremely ImportantBusiness supports the community Extremely Important

When shopping at a retailer, how important are giveaways? *

Not at all Important	Slightly Important	Neutral	Moderately Important	Extremely Important
Not at all ImportantBusiness supports the community Not at all Important	Slightly ImportantBusiness supports the community Slightly Important	NeutralBusiness supports the community Neutral	Moderately ImportantBusiness supports the community Moderately Important	Extremely ImportantBusiness supports the community Extremely Important

When shopping at a retailer, how important are VIP programs for hard to find products? *

Not at all Important	Slightly Important	Neutral	Moderately Important	Extremely Important
Not at all ImportantBusiness supports the community Not at all Important	Slightly ImportantBusiness supports the community Slightly Important	NeutralBusiness supports the community Neutral	Moderately ImportantBusiness supports the community Moderately Important	Extremely ImportantBusiness supports the community Extremely Important

When shopping at a retailer, how important is a mobile app? *

Not at all Important	Slightly Important	Neutral	Moderately Important	Extremely Important
Not at all ImportantBusiness supports the community Not at all Important	Slightly ImportantBusiness supports the community Slightly Important	NeutralBusiness supports the community Neutral	Moderately ImportantBusiness supports the community Moderately Important	Extremely ImportantBusiness supports the community Extremely Important

When shopping at a retailer, how important are discounts and coupons? *

Not at all Important	Slightly Important	Neutral	Moderately Important	Extremely Important
Not at all ImportantBusiness supports the community Not at all Important	Slightly ImportantBusiness supports the community Slightly Important	NeutralBusiness supports the community Neutral	Moderately ImportantBusiness supports the community Moderately Important	Extremely ImportantBusiness supports the community Extremely Important

Outstanding customer service is at the heart of the Dirt Cheap brand. What can we do to improve and deliver on our promise to our customers?