Southern Comfort’s Rebellious Cousin, Fiery Pepper

Everyone loves the traditional, premium taste of Southern Comfort whiskey. Whether tossed back with a shot glass, mixed with a soft drink, or consumed in one of the thousands of other ways, this smooth, Southern style has been a staple in every bar collection for over a century.


In October, SoCo partnered with another respected name to go where no whiskey has gone before. That brand is Tabasco pepper sauce. The marriage of the two Southern standards has produced an entirely new beverage: Southern Comfort Fiery Pepper. True to the roots of both brands, the flavor of Fiery Pepper is sizzling with Louisiana heat. One sip of this new product can bring a grown man down to his knees. Right after it clears his sinuses.


Those who have courageously stepped forward to put their tongues through a sensational hell have found the experience to be exhilarating. The burn lingers pleasantly, while the consumer’s eyes glisten with a hint of tears. It implies nothing of the brave soul’s puniness. The subtle crying is merely an inevitable repercussion of submitting to Southern Comfort Fiery Pepper.


The timing couldn’t be better, as the fiery punch of this new whiskey is certain to bring the heat during the cooler seasons. Perfect for holiday parties or gifts, Southern Comfort Fiery Pepper is a spicy “proof”- 70%, in fact- that you can turn something old into something new.


Pick up a bottle or two at your nearest Dirt Cheap location. This product’s burning popularity is spreading like a wildfire, so don’t miss out on the excitement!